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Every year usage of online platforms grows. The figures from a 2020 Facebook Investor
presentation reflect the enormous growth in their user base.
Active Social Media Users
Facebook Visitors per day (US)
Adults on Facebook (US)
Avg Time on Facebook per day
Every spring since 1995, Mary Meeker, a general partner of the VC firm, Bond Capital, releases an annual report detailing trends with technology usage and the Internet. As reported in the 2019 Internet Trends Report, the average user is spending a total of 6.3 hours with digital media per day. That is an increase of 7% year over year and it is accelerating.
Another interesting takeaway from this analysis is seen in the breakdown of device usage. The trend currently shows more activity occurring on mobile devices, and moving away from desktops and laptops. This is confirmation of what we are all experiencing in our world. An interesting trend uncovered in the report shows growth in the Other Connected Device category. It reflects a rise in the use of smart televisions, home assistants, and wearable devices. So not only is mobile device usage growing, but usage of internet integrated home and wearable devices are on the escalating also.
There is an audience of potential customers using their devices for multiple hours a day.
As entrepreneurs, we must take our messages where our audience lives, and embrace digital media to reach them.
As business owners, our goal has to be to take our messages to our audience on whatever devices and platforms they are using most often.
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